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The PlayOJO brand already attracts a player base with an even gender split and with a similar socio-economic profile to a typical bingo site. In fact, research shows that 25% of existing PlayOJO players already play bingo online providing OJO with an opportunity to significantly increase its share of wallet.
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PlayOJO Bingo will offer over £300,000 in guaranteed prizes every month as well as progressive and community jackpot games with big-win potential. OJO is also bringing its renowned fairness to the bingo market, which means no wagering requirements, no maximum wins from bonuses and no withdrawal restrictions.
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Andrew Steddy, Head of Bingo at PlayOJO, said: “PlayOJO’s fun, quirky approach resonates with men and women, and makes us a natural home for bingo players. A significant proportion of our existing player base is already interested in bingo, so we’re thrilled to be giving them more of what they want.”
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“I believe we’re about to transform online bingo in the same way we changed the online casino world.”